About Lean Mass
25 years of brand-building and client results
At Lean Mass, strategy isn’t outsourced—it’s led from the top. Our founder, Jack Colton, brings over 25 years of experience building brands, launching ventures, and driving growth through digital execution. From bootstrapped startups to nationally recognized platforms, every project we undertake is grounded in proven results, not theory.
This isn’t an agency model—it’s a builder’s model. Every strategy we craft is tested, refined, and executed across industries, from law and medicine to coaching, consulting, and digital publishing.
Our approach is strategic and unrelenting. With direct access to a vast network of innovators and industry leaders, we wield the expertise and reach to achieve any objective, however daunting. We confront challenges others avoid, crafting solutions that deliver transformative impact, often unseen, from behind the scenes.
SERVICES
At Lean Mass, we don’t just build brands—we forge strategic ecosystems that dominate markets. Led by our founder, Jack Colton, with over 25 years of proven expertise, we deliver solutions that drive revenue and redefine competitive landscapes, often with discreet, transformative impact.
Our consulting and execution services are crafted for founders, professionals, and firms poised to scale with precision. Whether you need a website overhaul, a digital rebrand, or a strategic growth roadmap, we deploy unmatched clarity and firepower to achieve your vision.
- Digital Dominance Platforms
Precision-engineered, mobile-optimized digital ecosystems designed to captivate audiences, convert opportunities, and establish unassailable authority. - Strategic Brand Architecture
Cohesive visual identities and messaging frameworks that amplify influence and unify your presence across every touchpoint. - Growth Acceleration Systems
Sophisticated funnels, automated CRM workflows, and data-driven lead strategies that transform prospects into revenue with relentless efficiency. - Market Disruption Strategies
Bespoke go-to-market plans, competitive positioning, and monetization models that outmaneuver rivals and redefine industry standards.
We specialize in empowering experts in law, healthcare, consulting, coaching, and professional services, but our systems thrive in any industry where trust, visibility, and growth are paramount. At Lean Mass, we don’t follow conventions—we set new standards, delivering unseen victories that reshape industries with unrelenting resolve.
Lean Mass is proud to power industry-leading awards programs that recognize excellence in law, healthcare, consulting, and coaching. Our mission is to highlight the professionals and firms driving innovation, shaping their industries, and making a lasting impact. Beyond recognition, we are committed to continually improving the professional awards industry by actively listening to feedback, refining our selection processes, and building the most credible, trustworthy programs available.
For honorees, being recognized through a Lean Mass awards program is more than an accolade—it’s an achievement that amplifies credibility, reinforces professional reputation, and distinguishes them as leaders among their peers. Whether they are attorneys, physicians, consultants, or executive coaches, earning recognition from one of our industry-leading programs is a powerful statement of excellence.
For sponsors and partners, Lean Mass provides valuable access to a curated audience of industry decision-makers. Through exclusive sponsorship opportunities, multi-channel exposure, and strategic brand alignment, we connect high-impact companies with the professionals who shape their industries.
Let's Build Your Strategy
Message us directly to schedule a strategy review. No pitch, no pressure—just a focused conversation to see if Lean Mass is the right fit for where you’re trying to go.
Common Questions
Lean Mass operates across four key industries, each represented by an exclusive awards program:
- Legal (MyLegalWin) – Recognizing top-performing attorneys and legal professionals.
- Healthcare (Med Honors) – Honoring excellence in medicine, dentistry, and healthcare leadership.
- Consulting (Consult Awards) – Celebrating elite consultants, strategy firms, and corporate advisors.
- Coaching (Top Coach Awards) – Showcasing exceptional business, life, and executive coaches.
Honorees are selected through a meticulous, data-driven process that ensures recognition is earned through merit and industry impact. The selection process includes:
- Third-Party Nominations – Peer, industry, and past honoree nominations are considered.
- Data-Driven Review – Our algorithm evaluates publicly available information, professional credentials, and industry influence.
Final Qualification Check – All selections must meet baseline criteria for industry contribution and excellence. While we use a rigorous selection process, not all nominations are manually reviewed.
Lean Mass maintains an unwavering commitment to credibility by:
- Employing transparent selection standards that prioritize industry leadership.
- Exclusively recognizing professionals based on merit, not pay-to-play recognition.
- Leveraging industry-backed validation methods to maintain prestige and integrity.
- Clarifying that Lean Mass does not conduct independent credential verification beyond publicly available data.
Our reach extends to a broad network of influential professionals, including:
- Leading attorneys and law firms (MyLegalWin)
- Physicians, dentists, and healthcare executives (Med Honors)
- Senior consultants, strategy leaders, and advisory firms (Consult Awards)
- Certified business, leadership, and performance coaches (Top Coach Awards)